NYFW 2020: A Virtual Experience


On September 14th, New York Fashion Week (NYFW) kicked-off the season with virtual shows, digital look books (a catalog of their latest designs) and limited, socially distant runway showcases. In light of the coronavirus pandemic, many designers have chosen to err on the side of safety, creating a line-up of their latest creations using intricate studio setups and then broadcasting them live for all to view for free on nyfw.com.

The bright sparkle that makes NYFW a site to behold was dimmed because of precautions to ensure there were no crowds, and that every runway show, whether it was simply filmed or streamed in front of a socially distant audience, contained a limited amount of attendees. The all-ready exclusive extravaganza became an ultimate crème de la crème affair. While
many fashionistas felt the bitter sting of rejection for not receiving an
invitation to rooftop showings at Spring Studios, others understood the necessity. Designers knew this and took it upon themselves to create an unforgettable virtual experience, featuring desert, jungle, and other exotic settings to help transport viewers to a whole new world where their
clothing takes center stage.

The Spring Creek Sun has compiled a list of our favorite showcases from NYFW Spring/Summer (SS) 2021, for both their ingenuity and creative set design.

Oqliq created a video for viewers with their NYFW SS21’s theme as “Natural Blessings,” featuring an ethereal desert-esque landscape within an enclosed studio. The use of overcast lighting, shadowing, and props highlighted their designs. This men’s clothing line shined thanks to the dichotomy between the dreamy backdrop and the dark and neutral shaded shirts, pants, and jackets. The video uses over the top imagery that pairs perfectly with their simple, but incredibly detailed designs. The highlight was a black poncho with thin lines stretched across the front and back, creating a show stopping look.

Negris LeBrum’s theme, “Good Trouble” by designer Travis Hamilton provided viewers with a virtual runway for his NYFW Spring 2021 debut. The theme was inspired by social activist, John Lewis, who served in the United States House as a Representative for Georgia. The infamous civil rights advocate often said that civil unrest is “good trouble.” In addition to paying homage to his hero, Hamilton combined his Creole heritage and wanted the world to know “Noir est Joli,” which translates to black is beautiful in Creole. The name of his brand, Negruis LeBrum was inspired by a young woman by the same name, a fair skinned Creole woman who fell in love with a dark-skinned black man. She was shunned by both white and black communities for her decision, so Hamilton paid tribute to her story by creating Negris LeBrum 11 years ago.

The tale behind Hamilton’s work is evident in his showcase, featuring contrasting designs in both street clothes and formal wear. Much of his Spring line popped with reds and blue 90’s tracksuits while his darker tones of black leather and leopard print in business attire emanated sophistication and royalty.

Wataru Tominga’s Spring collection was streamed on NYFW’s website; however rather than just film segments of his designs, he chose to feature photographs and short shifting images (almost like GIFs) on top of an ever-changing meadow of flowers gently blowing in the breeze. Tominga’s style truly embodied the light and airy spirit of spring, while also giving viewers nostalgia for the days when friends were able to pose for photos together before the pandemic.

Rebecca Minkoff’s rooftop video showcase exhibited beautiful glam rock styles, consisting of leather and leopard print, sequins, and edgy designs. Minkoff demonstrated that wearing a mask is not only beneficial for society, but you can pair it with your outfit creating a cool appearance. Her masks are so trendy and make it the new fashionable normal.

Screenshots courtesy of NYFW’s Website and NYFW’s Instagram